The Power to Influence. The Skills to Lead.

At The Influence Company, you develop practical skills to communicate clearly, handle difficult conversations, and choose behaviour that moves situations forward – so you achieve your goals more effectively while relationships remain strong, or even improve.

We are the sole EMEA licensor of the Positive Power and Influence® Programme and The Influence Model®. For more than four decades, these methods have helped over 50,000 professionals increase their positive influence – by understanding people better, selecting the right influence approach, and adapting effectively to different contexts and stakeholders.

You learn how to: create commitment without authority or pressure, navigate resistance and conflicting interests, communicate clearly under pressure, build trust while still getting results. Our programmes also include dedicated tracks in leadership development and negotiation, applying the same influence principles to real leadership challenges and high-stakes conversations.

This is influence you can apply immediately – whether you are leading teams, aligning stakeholders, collaborating across functions, or negotiating outcomes that need buy-in.

Increase your effectiveness. Communicate with purpose. Lead with impact.

Why learn with The Influence Company?

Learning influence only works when it reflects real behaviour, real people, and real situations. That’s why our programmes are practical, personal, and grounded in everyday workplace challenges – so what you learn can be applied immediately.

What you can expect:

  • Personal attention in small groups
    Train in focused groups of up to nine participants per trainer, allowing time for individual questions, feedback, and practice.
  • Real workplace situations
    You work with your own cases- from difficult conversations to stakeholder challenges – so learning stays relevant and concrete.
  • Practice, reflection, and application
    Each programme includes plenty of practical exercises that help translate insight into behaviour you can use right away.
  • Highly experienced trainers
    Our trainers bring deep experience in influence, leadership, and organisational dynamics, and create a safe, focused learning environment.

Find the course that fits your role and goals

For teams and organisations

What participants experience in our programmes.

Our participants come from a wide range of roles and industries. What they share is a practical shift in how they communicate, influence decisions, and handle challenging situations.

Personal Influence Programme®

14-04-2025
“I am very happy with the programme, with all the learnings, my personal improvement and connections that I,ve made. I am certain it will help me a lot in future.”
ING Bank

Positive Power & Influence® Programme

14-04-2025
“Awesome content and good framework to help individuals like myslef. Really enjoyed the course and learnings.”
Nike Retail

Positive Power & Influence® Programme

14-04-2025
“The course clearly explains each behaviour style and allows us to build common language across the company. It will be enjoyable identifying future behaviour styles with my teammates, and I see it as a way to break tension and strengthen relationships. It has made me a more effective leader.”
H.B. Fuller

Influential Communication Programme®

14-04-2025
“This programme has given me a lot of practical tools to practice in real life settings. I feel like I’ve gained a lot from it and I look forward to trying it out.”
Merus N.V.

Personal Influence Programme®

14-04-2025
“I really liked this program as i can use learnings right away in daily situations.”
Accenture B.V.

Positive Power & Influence® Programme

14-04-2025
“Very practical, but also allowing for self reflection. Very strong coaches: strong knowledge, very observant, with very useful and practical insights. Very nice setting.”
H.B. Fuller

How you develop influence, step by step

Developing influence is not about theory alone. It’s about understanding behaviour, practising deliberately, and tracking progress over time. Our programmes are structured to support that process step by step.

What the learning journey looks like

Understand the Influence Model®

Practise with real cases and expert guidance

Align learning with your personal goals

Apply, reflect, and track progress

Not sure which course fits you best?

Choosing the right programme depends on your role, experience, and the time you want to invest. All our courses are built around the same influence principles, but differ in focus, depth, and format.

If you want quick guidance, use our course finder to receive a personalised recommendation based on your preferences.

If you would rather talk it through, our experts are happy to help you explore the options and decide what fits your goals best.

Talk to an expert – no obligation.