About The Influence Company
We train leaders and specialists in personal impact and influence so they can build support, navigate relationships and get their messages across – even when they cannot rely on formal authority.
Our focus is simple: strengthening people’s ability to create results through others – even in complex organizations.
Who We Are
The Influence Company works with leadership development and training in influence and personal impact.
We help leaders, project managers and specialists create results together with others by strengthening their communication, relationships and ability to navigate organizational complexity.
Our work always starts with real situations from the participants’ daily work. The goal is not more models – but behavior that works in practice.
This approach is reflected in our programs such as Power2Influence® and How2Lead®, where participants train real situations and receive direct feedback on how they create influence and personal impact.
Want to become a licensee?
As a licensee, you will have access to a range of resources and opportunities to develop influencing skills and expand impact. Join us in revolutionizing the way people interact, collaborate, and achieve together. Become a licensee of the Situational Influence Model®!
Contact us today to embark on a journey of transformation and unlock your true potential as an influential leader in your field. Together, let’s shape a world of harmonious collaborations and extraordinary results with the Situational Influence Model®.
Companies that chose to strengthen their influence with us
History and heritage
The Influence Company (TIC) is part of the Zuidema Group, an independent training and consultancy agency headquartered in the Netherlands. Founded in 1962, Zuidema has a rich history in learning and development, with over 100 professionals and decades of expertise in helping people and organizations grow.
In 2022, The Influence Company acquired Learn2Lead, our long-standing licensee in Denmark. As of 2026, Learn2Lead continues under the name The Influence Company Denmark.
Today, we serve international participants and clients across the EMEA region from three locations: Amsterdam, The Netherlands; Copenhagen, Denmark and Aalborg, Denmark. Through these locations, we continue to pursue our ambition: making everyone more influential.
Our Approach to Development
We work with training in influence, communication and leadership with a strong focus on behavior rather than theory.
Participants work with their own situations and receive direct feedback on how they communicate, collaborate and create personal impact.
This ensures that learning is translated into concrete action in everyday organizational life, where participants not only gain insight but also change behavior and apply the tools directly in their work.
Our Foundation
Our work is built on decades of experience developing leaders and organizations and on training thousands of participants across industries and countries. This experience gives us a strong foundation for working with influence, personal impact and leadership in complex organizations.
- International consulting environment
- Experience from training thousands of leaders, project managers and specialists
- Specialization in influence and personal impact
- Training-based development with intensive feedback
We work with leaders and specialists from many industries and types of organizations – from international companies to public institutions.
The Situational Influence Model®
The Influence Company holds the license for The Situational Influence Model® in the EMEA region as well as the associated development programs and methodologies.
The model forms the foundation for our training in influence, personal impact and professional communication. It is used in organizations across countries and industries and provides participants with a concrete language for understanding how influence is created in complex collaborative environments.
The model is applied in our open programs, corporate training initiatives and individual development processes.
Our Team
Our consultants and facilitators bring extensive experience in leadership, organizational development and influence training
They create a safe and precise learning environment where participants train real situations and receive honest feedback on their behavior.
Would You Like to Learn More?
If you work with leadership development, talent programs or organizational collaboration, we would be happy to discuss your needs.
