About The Influence Company
The Influence Company (TIC) is part of the Zuidema Group
The Zuidema Group with it’s HQ in the Netherlands, is an independent training and consultancy agency with over 75 employees, founded in 1962. This gives us a rich history, valuable knowledge, and ample experience in the world of learning and development.
In 2022, The Influence Company acquired Learn2Lead, which was already our licensee operating in Denmark. Learn2Lead helps us fulfill our ambition of making everyone more influential. Founded in 1942, Learn2Lead is the oldest corporate training agency.
Our Aim
‘To develop positive influencing skills in as many people as possible’, that is our aim, because Influential people achieve more in their collaboration with others. They focus on their goals
and working relations at the same time. This balance ensures that they get
things done together with others in a faster, more pleasant, and effective way.
Positive Power & Influence®
TIC is the proud owner of the master license of the Situational Influence Model®, and the Positive Power and Influence® (PPI®) Programme, including all other related programmes, materials and concepts based on the Situational Influence Model® and PPI® for the EMEA region.
We offer our blended training programmes and other learning and coaching interventions across the world for a wide variety of international customers going from heavy industry to finance, from government to retail and from consultancy to ICT. Besides we welcome hundreds of participants from all levels in multinational companies in our open enrolment programmes every year.
Want to become a licensee?
As a licensee, you will have access to a range of resources and opportunities to develop influencing skills and expand impact. Join us in revolutionizing the way people interact, collaborate, and achieve together. Become a licensee of the Situational Influence Model®!
Contact us today to embark on a journey of transformation and unlock your true potential as an influential leader in your field. Together, let’s shape a world of harmonious collaborations and extraordinary results with the Situational Influence Model®.
Companies that chose to become more influential.












Why take a course at The Influence Company
Our expert trainers and customized programmes are designed with you at the center. We specialise in personalised training for individuals seeking to maximise their potential. Delivered in small, focused groups with a maximum of 9 participants per trainer, our sessions ensure personal attention and impactful results. Discover the difference of tailored training and unlock your true potential with us.
- Personal attention
- Real office environment scenarios
- Plenty of practical exercises
- Highly experienced trainers
What do our participants say?
Personal Influence Programme®
Positive Power & Influence® Programme
Positive Power & Influence® Programme
Influential Communication Programme®
Personal Influence Programme®
Positive Power & Influence® Programme
Improve your Influence Skills right away!
Improve your positive influencing skills and achieve more than you could imagine by following our most popular course: the Positive Power and Influence® Programme!
Meet the team
Join the team
Join our team and grow with us! Explore exciting opportunities to develop your skills and make an impact.
- Positive Influence
- Collaborative Culture
- Impactful Work
- International Team