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We are
The Influence Company

We are an independent training bureau that does things just a little differently. You can’t sit back with us. In our trainings you get moving and break patterns. Our models are scientifically grounded and always up to date. That’s why we are popular. We have already trained over 150,000 professionals.

Communicatietraining in groep

Learn, experience, act!

With us you don’t learn from the sidelines — you’re right in the middle of the action. Our approach? Learning by doing. You don’t develop new behaviour by reading about it, but by experiencing it. That’s why our trainings are 20% theory and 80% practice. Practise, experience, reflect and try again. With us, you don’t follow a training — you do one.

Experienced top trainers

Our trainers are The Influence Company. Selected and trained by us, and experts down to the finest detail. With more than 1,000 hours of training experience, they know exactly how it works. Their full focus is on your growth and development. They sense what you need and deliver it at exactly the right moment. You’re confronted, challenged and encouraged. Daunting? Yes. Educational? Enormously.

You are at the centre

With us you always train in groups of maximum nine participants per trainer. This means you get plenty of personal attention and there is room for genuine interaction. The atmosphere is open, trusting and safe. That gives you the confidence to show who you really are. You receive honest, personal feedback that immediately helps you move forward. With cases from your own practice, you always get tailored learning. This is learning as it’s meant to be.

Only with us: The Influence Model®

The Influence Model® is the foundation of our trainings, exclusively available at The Influence Company. Developed at Harvard, scientifically grounded and applicable for everyone. Practical and in-depth at the same time. It gives insight into your behaviour and communication. And teaches you to align them with the other person, the situation and the context. With immediate results. It is a unique tool with which you make more impact in every conversation. At work. But also beyond.

Wholeheartedly recommended

We have already trained over 150,000 professionals. With very diverse roles and from the most varied companies and industries. There is a large community of enthusiastic alumni. And for good reason: no less than 97.5% of them wholeheartedly recommend us.

Your influence determines your success

Do you want to make more impact at work? Achieve your goals more easily, while strengthening your relationships with colleagues and others?

Then it’s useful to have influence. The good news is: influence is not an innate talent, but a skill you can develop. In this e-book you’ll discover how to use one of the four influence styles: Persuading.

Our origins

From the moment Hans Zuidema brought The Influence Model® to the Netherlands, we knew: positive influence is the skill that takes every professional further.

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Our vision on learning

How will you actually do things differently tomorrow than today? After 55 years we know exactly how you can develop your behaviour. Are you ready for the very best training experience?

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Our structure

We are part of The Zuidema Group: an international organisation with the mission: everyone influential! Curious which entities are part of it?

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Yes, location matters

Our locations are designed with one goal: to ensure you learn optimally. Not run-of-the-mill meeting rooms, but a meticulously designed environment. From lighting and acoustics to a colourful interior that inspires. It feels like a tailored suit that fits perfectly.

From the moment you arrive you feel right at home. Our welcoming hosts make sure you want for nothing. They take care of everything: a warm welcome, great coffee and delicious food. You can fully focus on your development. We’ll take care of the rest.

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Our mission

We want to help as many people as possible experience how they can truly change their behaviour. In a way that makes them more successful. In their work. And in their lives. They achieve their goals and strengthen their relationships.

Our vision

A training with us is a complete experience — possibly even life-changing. Our unique Invloedmodel®, our excellent programmes, top trainers and exceptional training locations: they all add up.

In summary: Why The Influence Company?

  • Top-level trainers with full focus on you
  • Locations that boost your learning process
  • Small groups for maximum attention
  • The unique and scientifically grounded Influence Model®
  • Intensive, experience-based approach
  • Over 60 years of expertise in behavioural change

Certification

We don’t only want the best for you, but also for our organisation. That’s why we continuously hold ourselves to high standards. For years we have been recognised by independent bodies. That keeps us sharp — in the quality we deliver and in how we run our organisation.