Influence is a human trait. We all have the power to be influential, and it’s been in us from the day we were born. Yet how come we can be quite influential under certain circumstances, but seem to have no influence in others? Everyone has their own style of influencing. Some might easily take charge in a group, whilst others are more comfortable in a mediating role. Although it might seem one style takes precedence over another, there is no right or wrong style. In fact, it is all about being able to apply the right style in the right situation. Learning to recognize and work with the different styles is something we all, whether as individuals, a team or as an organization, can learn and develop. 

The degree of influence no longer depends on your hierarchical position in a network and its associated power (influence 1.0), or the amount of knowledge and experience you have (influence 2.0). Influential people are enthusiastic people who are able to build relationships and inspire others to work together (influence 3.0).

At The Influence Company we believe that influencing is the key skill for everybody to become truly successful. We are perceived as the influence expert on the market because of our decades of experience in changing (influence) behaviour, our Certified Influence Trainers and our unique Influence model®.