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Attracting

Influence Style: Attracting

Attracting is the style you use when you want people to feel energised, inspired, and committed to a shared direction. It helps you create support for a vision by appealing to values, purpose, and collective identity – the things that motivate people from within.

Ignite energy and engagement with the Attracting Influence Style

Picture this:
You’ve crafted a strong vision, prepared a compelling presentation, and share it enthusiastically with your team. Instead of momentum, you receive a series of “yes, but…” reactions. Discussion spirals. Energy drops. The spark disappears.

This often happens because the message relies too heavily on arguments and logic, rather than inspiration. Attracting is not about convincing – it’s about awakening energy.

Attracting focuses on what brings people together. It connects the future you envision to shared values, interests, or goals. You use vivid language, metaphor, and imagination to create a picture people can feel and want to be part of. You speak in terms of we and our – building a sense of collective ownership.

But timing and tone matter. Over-enthusiasm, too many ideas, or a message that is not grounded in reality can cause people to disengage or feel overwhelmed.

Key behaviours in the Attracting style:

  • You believe deeply in the vision you are conveying.
  • You paint a vivid, motivating picture of the future.
  • You inspire others by tapping into shared meaning and purpose.
  • You bring people together around a sense of collective direction.

Strengthen your Attracting skills and inspire others


How valuable would it be to present a vision that people naturally get excited about – where they feel motivated to contribute and eager to take the next step together? If you often have good ideas but struggle to mobilise others, or if your enthusiasm is high but buy-in stays low, refining your Attracting skills can make a significant difference.

Take our Influence Test® to discover your natural tendency for the Attracting style and identify opportunities for growth.

When you apply Attracting effectively

  • High energy and enthusiasm
  • Creative ideas and forward-thinking
  • A desire to make things better together
  • The ability to inspire and mobilise others

When you apply Attracting ineffectively

  • Generate too many ideas without clear next steps
  • Get too far ahead of your team or stakeholders
  • Become impatient when others don’t immediately follow
  • Appear scattered or chaotic

Understand the Influence Model®

Influential people know how to “read” a situation and choose their behaviour intentionally. The Influence Model® gives you a clear framework to analyse interactions, recognise different influence approaches, and select the style that fits the moment. It helps you communicate in a way that achieves results while maintaining strong relationships.

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Align learning with your personal goals

Our programmes are built around your goals and real challenges. For in-company groups, we design tailored training together with your organisation, ensuring the content fits your context, culture, and development needs. Every element is shaped to make learning relevant and immediately applicable.

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Apply, reflect, and track progress

Your personal online learning environment - the Hub - supports your development before, during, and after the programme. You complete an intake, track your progress, revisit key concepts, and explore additional learning topics. The Hub helps you stay intentional and committed to your growth.

Dates and Locations

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Practise with real cases and expert guidance

No long theory blocks - you learn by doing. Through intensive practice and real workplace cases, you apply new behaviour immediately and receive focused feedback from expert trainers.All TIC trainers have extensive real-world experience and complete over 1,000 training hours before leading groups independently.

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Discover how influential you are.

We will start with an easy question: What's your name? *
Pleasure to meet you, . The result of your test will be sent by e-mail. This way you can always read it again later. You will also receive e-mails with tips to help you become even more influential. You can always unsubscribe from this at any time. Also check our privacy policy at https://influencecompany.com/privacy-statement/. Do you agree? *
Please enter your email adress *

Okay, let's begin! We’re now going to show you 16 statements and you can indicate on a five-point scale how much each one applies to you. Answer as accurately as you can.

1. I enjoy sharing my opinion or point of view *
2. I make clear proposals that address the problem at hand *
3. I easily come up with arguments for both sides in a discussion *
4. I’m well-prepared, and I know what I’m talking about *
5. I clearly indicate to others what I need from them *
6. I honestly tell others what I think of their behaviour *
7. I assertively defend my own boundaries, standards, and values *
8. I am clear about the consequences if someone doesn’t adhere to our agreement *
9. I ask others for their opinion and ideas *
10. I listen to others with an open mind and genuine interest *
11. In a conversation, I actively summarise what the other person has said *
12. I am open about my insecurities and feelings *
13. I tell others what we can achieve together *
14. I look for common interests within a team *
15. With my enthusiasm and optimism, I persuade/convince others of my ideas *
16. I have a clear vision of what I want to achieve in the future *
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Learn more about the In-House possibilities

Curious about what an In-House edition of our Attracting course could look like for your organization? We would love to explore the possibilities with you. Schedule a free, no-obligation consultation to discuss your needs.