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Persuading

Influence Style: Persuading

Persuading is the style you use when the discussion is about finding the best solution based on facts, logic, and sound reasoning. You present your ideas clearly, support them with relevant information, and stay open to input so the final outcome reflects a shared understanding.

Put content at the center with the Persuading Influence Style

Imagine this: you outline the facts, you explain the reasoning, you present a clear proposal – yet your conversation partner isn’t convinced.
Why?
Because: Persuading is not just about having the right arguments – it’s about using them at the right moment, in the right way, and in the right amount.

Persuading places content at the centre of the conversation. You articulate why something should or shouldn’t be done, drawing on facts, logic, and your subject-matter expertise. You take space to explain your proposal, but you also make room for the other person’s arguments. When used effectively, Persuading becomes a collaborative approach: together, you refine the idea into the best possible solution.

Many professionals are strong in logic but struggle with the application of this style:
• Using too many arguments
• Presenting information that doesn’t matter to the other person
• Becoming long-winded
• Missing the emotional or relational dimension

Effective Persuading requires clarity, structure, and relevance – and the behavioural flexibility to adjust as the conversation evolves.

Key behaviours in the Persuading style:

  • You know the facts and understand the content deeply.
  • You present proposals clearly and substantiate them succinctly.
  • You take space confidently while still inviting the other person’s perspective.
  • You work together toward a well-supported, shared solution.

Improve your Persuading skills

Do your proposals sometimes turn into debates? Do conversations get stuck in back-and-forth arguments instead of moving toward a decision? Do you struggle to get your point across even when the logic is clear?

These are all signs that you may be using Persuading at the wrong moment or in the wrong way. Take our Influence Test® to discover your natural preference for the Persuading style and identify where to improve.

When you apply Persuading effectively

  • Analytically strong
  • Clear and well-structured in your proposals
  • Rational and knowledgeable about the topic
  • Focused on finding a solution together

When you apply Persuading ineffectively

  • Present arguments that are not relevant to the other person
  • Overlook emotions or the relational dynamics
  • Fail to listen fully to the other person’s reasoning
  • Use too many arguments or talk too long

Understand the Influence Model®

Influential people know how to “read” a situation and choose their behaviour intentionally. The Influence Model® gives you a clear framework to analyse interactions, recognise different influence approaches, and select the style that fits the moment. It helps you communicate in a way that achieves results while maintaining strong relationships.

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Align learning with your personal goals

Our programmes are built around your goals and real challenges. For in-company groups, we design tailored training together with your organisation, ensuring the content fits your context, culture, and development needs. Every element is shaped to make learning relevant and immediately applicable.

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Apply, reflect, and track progress

Your personal online learning environment - the Hub - supports your development before, during, and after the programme. You complete an intake, track your progress, revisit key concepts, and explore additional learning topics. The Hub helps you stay intentional and committed to your growth.

Dates and Locations

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Practise with real cases and expert guidance

No long theory blocks - you learn by doing. Through intensive practice and real workplace cases, you apply new behaviour immediately and receive focused feedback from expert trainers.All TIC trainers have extensive real-world experience and complete over 1,000 training hours before leading groups independently.

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Discover how influential you are.

We will start with an easy question: What's your name? *
Pleasure to meet you, . The result of your test will be sent by e-mail. This way you can always read it again later. You will also receive e-mails with tips to help you become even more influential. You can always unsubscribe from this at any time. Also check our privacy policy at https://influencecompany.com/privacy-statement/. Do you agree? *
Please enter your email adress *

Okay, let's begin! We’re now going to show you 16 statements and you can indicate on a five-point scale how much each one applies to you. Answer as accurately as you can.

1. I enjoy sharing my opinion or point of view *
2. I make clear proposals that address the problem at hand *
3. I easily come up with arguments for both sides in a discussion *
4. I’m well-prepared, and I know what I’m talking about *
5. I clearly indicate to others what I need from them *
6. I honestly tell others what I think of their behaviour *
7. I assertively defend my own boundaries, standards, and values *
8. I am clear about the consequences if someone doesn’t adhere to our agreement *
9. I ask others for their opinion and ideas *
10. I listen to others with an open mind and genuine interest *
11. In a conversation, I actively summarise what the other person has said *
12. I am open about my insecurities and feelings *
13. I tell others what we can achieve together *
14. I look for common interests within a team *
15. With my enthusiasm and optimism, I persuade/convince others of my ideas *
16. I have a clear vision of what I want to achieve in the future *
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Learn more about the In-House possibilities

Curious about what an In-House edition of our Persuading course could look like for your organization? We would love to explore the possibilities with you. Schedule a free, no-obligation consultation to discuss your needs.