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Asserting

You are clear about what you do and do not want.

Does this sound familiar?

You sense what is needed. You see where things need to go. Yet everyone keeps avoiding the real issue. So you clearly say what needs to be said, but unfortunately your message does not land with the other person in the way you intended.

What if you say exactly what is needed?

With the influence style Asserting, you learn how to communicate directly and respectfully. You give direction, set boundaries and say what needs to be said, without damaging the relationship with the other person.

Why does it work?

Asserting is part of the Influence Model®: rooted in behavioural science and proven in practice. This style helps you take control in conversations, make decisions and clarify expectations.

What is Asserting?

Asserting is the influence style that helps you make expectations clear. You communicate what you need from the other person and what you do and do not appreciate in their behaviour. You also make clear what you are prepared to do to help the other person meet your expectations. You make this as concrete as possible, so there is no room for confusion.

When does it work well?

  • When there is uncertainty about direction or expectations
  • When you need something from another person
  • When boundaries or concrete agreements are needed
  • When someone crosses your boundary
  • When you want to express your appreciation

Also explore the other influence styles

Would you like to learn more about the other styles in the Influence Model®? Explore:

  • Attracting: you inspire others through vision and passion.
  • Bridging: you show interest and build trust.
  • Persuading: you support your position with logic and facts.
Inzicht in Invloed header

Do's

  • Be clear and concrete about what you want
  • Set boundaries or frameworks
  • Use a calm but firm tone
  • Also name what you do appreciate about someone

Don'ts

  • Wrapping your message up too carefully
  • Confusing clarity with harshness
  • Letting out all your frustrations about someone at once
  • Waiting to use this influence style until you are already at breaking point

How good are you at Asserting?

Asserting works best when you know when to use it, and when not to. In some situations, it works better to give the other person space. What is your preferred style? And where can you still develop? Discover in our test how you score on all styles.