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Privacy Statement

The Influence Company takes your privacy seriously. This privacy statement describes how we handle your personal information, including our website and the Zuidema Influence Hub®.

If you fill in a contact form on the website, register for a training course, request a brochure or other publication from us online, or send us an e-mail, the data you send us will be kept for as long as the type of form, request or content of your e-mail requires for the full completion thereof. Your data will not be published or distributed to third parties. We comply with the guidelines of the General Data Protection Regulation. Your data will be used to send you the requested information or to register for one of our training courses.

Registration for an open training
If you register for one of our open training courses (courses, training courses and other forms of education) via our website, or via one of the training portals to which we are affiliated, the data you send us will be kept for as long as necessary for the full finalization thereof. The only information we provide to third parties for our in-country training are: your first and last name and your dietary requirements (in case you passed these on to us). For participation in a training abroad we will use and pass along your name and address, e-mail address and phone number. This data is only used to book the accommodation.

The following personal data can be stored by us, depending on the information you give us:

  • General data. This means your first name, initials, insert (s), last name, date of birth and your gender
  • Communication information such as your e-mail address (work and / or private), telephone (work and / or private). And, of course, your work and / or your private address details (street name, house number, postcode, place and name of)
  • Business data. By this we mean the name of the organisation you’re working at, the department or location of the organisation, your job title and / or previous education information

The data is saved as long as there is an active customer relationship. Customer data will be blocked in the CRM system when there has been no contact for two years. Data from individual participants (both future, current and former participants) will be saved for as long as the individual wants. In every email sent we explain the reason of sending the recipient said message. Moreover, there is the possibility to opt out of the mailing list.

Zuidema Influence Hub®
If you have enrolled for a training course at The Influence Company, in a number of cases you will have access to the Zuidema Influence Hub®. The following information is collected in the Hub®:

  • Personal data
  • Test results
  • Evaluations of the programmes

We use this information for the following purposes:

  • Compiling user statistics. This allows us to optimise the operation of the website and our systems, making this data as anonymous as possible;
  • For research purposes, whereby this data is anonymised as much as possible;
  • Offering and personalised delivery of our products and services;
  • Handling of requested or obtained information and maintaining contacts with you;
  • Testing and improving our products and services.

8 weeks after the last training day former participants will receive an e-mail which enables them to delete their data from the Hub®.

Zuidema Influence KIT®
During certain training programmes, you get access to the Zuidema Influence KIT® via the iPad. The data you enter there are used by us for the following purposes, completely anonymously:

Compiling user statistics. With this we can optimise the operation of the app;
Input for carrying out research and publishing outcomes on the theme of Influence.

Security and storage period
The protection of your personal data is important for you AND for us. Therefore, we have taken technical and organisational measures. We use the current security techniques, have secure servers, proper agreements with our IT suppliers and we have appointed a Privacy Officer. More information about security is included in a separate document. You can request this document by sending us an e-mail at

Changing or deleting your data
Only at your request we will keep you informed of our activities and developments. If you no longer wish to receive e-mails from us, you can unsubscribe via the link in the next e-mail message you receive from us. You can also send us an e-mail at or call us at (033) 434 58 00.

Want to change your personal data or have it removed from our database? Then you can send an e-mail to the above e-mail address too. Your data will then be changed or deleted. If you have your data deleted, your access to the Zuidema Influence Hub® will also be revoked.

Cookies on our website
This website uses cookies for a number of services. Functional cookies are used to save information you provide, so that this data can be remembered.
To keep our website fully optimized we currently use Google Analytics, Hot Jar and Act-On. To do this, using cookies is essential. We use these services to keep track of the way visitors use our website. This data helps us improve the website and to better customize our stream of information towards the needs of the visitor. In addition, we use cookies to track and optimize the use of media, like with the Bing, Google, Facebook and LinkedIn cookie.

Our website uses buttons to share information through social networks like Facebook and Twitter. These buttons work through a code developed by those social media networks. Cookies are used through these codes.

On you will find detailed information on all the cookies we use. You can adjust the cookie settings of your browser yourself. More information about switching on and off and removing cookies can be found via the settings or Help function of the browser.

Applying for a job at The Influence Company
If you apply for a job at The Influence Company, it is good to know that we keep your personal data for a maximum of 4 weeks after the end of the application procedure. If you send an open application to us, we will keep your personal data for a maximum period of 1 year, so that we can find a suitable job for you. We try to keep your personal data as accurate as possible. You can get access to your personal data at any time, you can have these modified or removed. Just send an e-mail to or call us at (033) 4345800.

Processer’s agreement
We work together with a select number of external companies for the technical support and hosting of our websites and ICT environment. These companies sometimes have access to personal data for which we are responsible. That is why we have set up data processing agreements with them. These include the fact that it is prohibited to provide data to third parties.

In conclusion
This privacy statement applies to all entities that fall under the Zuidema Group, including Bureau Zuidema bv, Bureau Zuidema Learning Solutions bv and The Influence Company. We reserve the right to alter the privacy statement. Subsequently, our advice is to read it regularly.