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About us

About The Influence Company

The Influence Company (TIC) is part of the Zuidema Group

The Zuidema Group with it’s HQ in the Netherlands, is an independent training and consultancy agency with over 75 employees, founded in 1962. This gives us a rich history, valuable knowledge, and ample experience in the world of learning and development. 

In 2022, The Influence Company acquired Learn2Lead, which was already our licensee operating in Denmark. Learn2Lead helps us fulfill our ambition of making everyone more influential. Founded in 1942, Learn2Lead is the oldest corporate training agency.

Our Aim

‘To develop positive influencing skills in as many people as possible’, that is our aim, because Influential people achieve more in their collaboration with others. They focus on their goals
and working relations at the same time. This balance ensures that they get
things done together with others in a faster, more pleasant, and effective way.

Positive Power & Influence®

TIC is the proud owner of the master license of the Situational Influence Model®, and the Positive Power and Influence® (PPI®) Programme, including all other related programmes, materials and concepts based on the Situational Influence Model® and PPI® for the EMEA region.

We offer our blended training programmes and other learning and coaching interventions across the world for a wide variety of international customers going from heavy industry to finance, from government to retail and from consultancy to ICT. Besides we welcome hundreds of participants from all levels in multinational companies in our open enrolment programmes every year.

Want to become a licensee?

As a licensee, you will have access to a range of resources and opportunities to develop influencing skills and expand impact. Join us in revolutionizing the way people interact, collaborate, and achieve together. Become a licensee of the Situational Influence Model®!

Contact us today to embark on a journey of transformation and unlock your true potential as an influential leader in your field. Together, let’s shape a world of harmonious collaborations and extraordinary results with the Situational Influence Model®.

Contact us

Companies that chose to become more influential.

Why take a course at The Influence Company

Our expert trainers and customized programmes are designed with you at the center. We specialise in personalised training for individuals seeking to maximise their potential. Delivered in small, focused groups with a maximum of 9 participants per trainer, our sessions ensure personal attention and impactful results. Discover the difference of tailored training and unlock your true potential with us.

  • Personal attention
  • Real office environment scenarios
  • Plenty of practical exercises
  • Highly experienced trainers
Explore all courses

What do our participants say?

Personal Influence Programme®

14-04-2025
“I am very happy with the programme, with all the learnings, my personal improvement and connections that I,ve made. I am certain it will help me a lot in future.”
ING Bank

Positive Power & Influence® Programme

14-04-2025
“Awesome content and good framework to help individuals like myslef. Really enjoyed the course and learnings.”
Nike Retail

Positive Power & Influence® Programme

14-04-2025
“The course clearly explains each behaviour style and allows us to build common language across the company. It will be enjoyable identifying future behaviour styles with my teammates, and I see it as a way to break tension and strengthen relationships. It has made me a more effective leader.”
H.B. Fuller

Influential Communication Programme®

14-04-2025
“This programme has given me a lot of practical tools to practice in real life settings. I feel like I’ve gained a lot from it and I look forward to trying it out.”
Merus N.V.

Personal Influence Programme®

14-04-2025
“I really liked this program as i can use learnings right away in daily situations.”
Accenture B.V.

Positive Power & Influence® Programme

14-04-2025
“Very practical, but also allowing for self reflection. Very strong coaches: strong knowledge, very observant, with very useful and practical insights. Very nice setting.”
H.B. Fuller

Improve your Influence Skills right away!

Improve your positive influencing skills and achieve more than you could imagine by following our most popular course: the Positive Power and Influence® Programme!

More information

Meet the team

Louise Mortensen

Course Coordinator

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Trine
Hansen

Trainer & Consultant

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Lars Barenkopf

Country Manager

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Martijn Uitterlinden

Managing Director

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Otto
Schütt

Executive Trainer

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Ole Kristiansen

Executive Trainer

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Denise
van Rijk

International clients

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Mika
Hurkens

Project Manager

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Join the team

Join our team and grow with us! Explore exciting opportunities to develop your skills and make an impact.

  • Positive Influence
  • Collaborative Culture
  • Impactful Work
  • International Team
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Discover the theory of the Influence Model®

Influential people have the ability to ‘read’ a situation when it unfolds itself. They think about the different ways of responding to the situation, then use the behaviour that achieves the best result for everyone involved. You are influential when you can apply the right style of communication in the right situation.

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Tailored to your learning goals

No standard programmes, but courses fully tailored to the needs of your organisation. We develop a tailor-made training programme together with our experienced trainers to suit your learning goals.

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Keep track of your personal results

You will have your own online learning environment (the hub), where you will complete an intake, evaluation, impact assessment, and explore additional learning subjects. We provide the materials—do you have the discipline?

Dates and Locations

No start dates available...

Practical exercises with specialised trainers

No endless theoretical courses, but directly applicable knowledge and skills. You will learn to take action, by intense practical exercises and apply the received feedback from our experienced trainers. All our trainers have at least 1.000 hours of experience before they are standing in front of a group alone.

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Discover how influential you are.

We will start with an easy question: What's your name? *
Pleasure to meet you, . The result of your test will be sent by e-mail. This way you can always read it again later. You will also receive e-mails with tips to help you become even more influential. You can always unsubscribe from this at any time. Also check our privacy policy at https://influencecompany.com/privacy-statement/. Do you agree? *
Please enter your email adress *

Okay, let's begin! We’re now going to show you 16 statements and you can indicate on a five-point scale how much each one applies to you. Answer as accurately as you can.

1. I enjoy sharing my opinion or point of view *
2. I make clear proposals that address the problem at hand *
3. I easily come up with arguments for both sides in a discussion *
4. I’m well-prepared, and I know what I’m talking about *
5. I clearly indicate to others what I need from them *
6. I honestly tell others what I think of their behaviour *
7. I assertively defend my own boundaries, standards, and values *
8. I am clear about the consequences if someone doesn’t adhere to our agreement *
9. I ask others for their opinion and ideas *
10. I listen to others with an open mind and genuine interest *
11. In a conversation, I actively summarise what the other person has said *
12. I am open about my insecurities and feelings *
13. I tell others what we can achieve together *
14. I look for common interests within a team *
15. With my enthusiasm and optimism, I persuade/convince others of my ideas *
16. I have a clear vision of what I want to achieve in the future *
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Pricing Structure

Course Programme

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Learn more about the In-House possibilities

Curious about what an In-House edition of our About us course could look like for your organization? We would love to explore the possibilities with you. Schedule a free, no-obligation consultation to discuss your needs.