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Persuading

You support your position with logic and facts.

Does this sound familiar?

You present clear facts, strong arguments and well-founded conclusions. And yet… the person you are speaking with seems anything but convinced. Frustrating? Definitely. But not unusual.

What if it could be different?

With the influence style Persuading, you learn how to truly convince others. You learn how to build the content of your proposal, create structure and present your arguments in a way that actually lands.

Why does it work?

Persuading is part of the Influence Model®: rooted in behavioural science and proven in practice. It helps you make your expertise land with the other person.

What is Persuading?

Persuading is the influence style where you use logic and reasoning to bring another person along in your thinking. This is about rational persuasion: factual, structured and attuned to the other person.

When does it work well?

  • When the person you are speaking with responds well to logic and reason
  • When the other person is open to discussing content with you
  • In content-based discussions and decision-making
  • When there is a need for clarity and structure
  • When there is room to jointly find the best-fitting solution

The other influence styles

Would you like to learn more about the other styles in the Influence Model®? Explore:

  • Attracting: you inspire others through vision and passion.
  • Bridging: you show interest and build trust.
  • Asserting: you clearly and directly express your expectations.

Do's

  • Support your arguments with facts that are relevant to the other person
  • Build your story logically
  • Speak in a calm and confident tone

Don'ts

  • Overload the other person with details
  • Enter the conversation just to win
  • Ignore emotions completely

How good are you at Persuading?

This influence style works best when you use it at the right moment. Sometimes it is better to switch to another style. What is your preferred style? And where can you still develop? Discover in our test how you score on all styles.