As part of The Zuidema Group and the proud owner of the EMEA master license, The Influence Company (TIC), empowers individuals and organisations to transform their interactions and achieve outstanding results while nurturing meaningful relationships.

In a world where positional power, politics, and manipulation still prevail, we are dedicated to humanifying human interactions. Our mission is simple yet profound: to develop positive influencing skills in as many people as possible, creating a world of pleasant collaborations. By striking the right balance between achieving results and building relationships, influential individuals pave the way for faster, more enjoyable, and highly effective collaborations.

At the heart of our approach lies The Influence Model®, a practical and easy-to-understand framework that unravels the intricacies of human interactions in everyday life. With our training programmes, you will gain a deep understanding of the logic behind these interactions and how you can teach people to unlock their potential to positively influence others.