Structure of the Cross Cultural Communication Programme | 3 day course

Pre-work: Personal intake
One month prior to the training, you will receive an invitation to access the Influence Hub®, our online learning platform. There, you will complete a Personal Intake, in which you define your learning objectives, reflect on the cultural challenges you face, and share insights into your own cultural background. As part of the pre-work, you will also complete Erin Meyer’s Country Mapping tool, providing a structured view of how your cultural context compares to others and preparing you for the in-depth work during the programme.

Day 1: Culture & Communication Awareness
On the first day, you explore the basic concepts of cross-cultural communication and reflect on your own values and cultural reference points, using a personal profile tool. We work with Erin Meyer’s Culture Map framework to understand key differences in how people from different cultures give feedback, build trust, express disagreement, and convey intent. You leave the day with a clearer understanding of your own communication style and how it may be perceived in different cultural contexts.

Day 2:  Communicating across Cultures
Now that you can see the patterns, how do you respond to them? This day focuses on developing practical skills to communicate more effectively across cultural boundaries. We work with the Influence Model®, which offers a flexible set of influence behaviours to help you adapt your communication in intercultural situations without losing authenticity. Through cases, reflection, and hands-on practice, you learn how to be both clear and culturally attuned. We also take a deeper dive into the three most relevant communication dimensions introduced earlier in the programme.

Day 3: Navigating difficult intercultural conversations
On the final day, we take things a step further: how do you stay connected when conversations become uncomfortable or complex? You learn how to give feedback, address tension, and bring up cultural discomfort in ways that build trust rather than break it. With the support of professional actors, you practise having challenging conversations in a multicultural setting and receive direct, practical feedback on your communication style, clarity, and ability to build connection. This final step brings all elements of the training together in a safe yet high-impact environment preparing you for real-world situations with greater confidence and skill.