All about the Influence Skill 'Persuasion'

Influencing with Integrity

The challenge with Persuasion

Presenting an idea or a proposal is one thing; getting others on board is another. Do you have the knack for persuasion?

What is Persuasion?

Persuasion involves the ability to influence others’ beliefs, attitudes, or actions through reasoning and communication.

Why is Persuasion important?

Being persuasive can open doors to opportunities, drive change, and foster collaborations.

Developing the skill of Persuasion

  1. Understand Your Audience: Know their needs, desires, and pain points.
  2. Effective Communication: Clearly articulate the benefits of your viewpoint.
  3. Credibility: Build and showcase your expertise and trustworthiness.
  4. Empathize: Show genuine concern and understanding for the other side.
  5. Use Stories: Personal anecdotes or examples can be powerful tools.
  6. Stay Confident: Believe in what you’re advocating for.

How The Influence Company can help

In our training sessions, persuasion is a key component, equipping individuals with the strategies and confidence to influence effectively. Learn how to persuade with authenticity and integrity, mastering the art of effective communication.

Discover the theory of the Influence Model®

Influential people have the ability to ‘read’ a situation when it unfolds itself. They think about the different ways of responding to the situation, then use the behaviour that achieves the best result for everyone involved. You are influential when you can apply the right style of communication in the right situation.

Tailored to your learning goals

No standard programmes, but courses fully tailored to the needs of your organisation. We develop a tailor-made training programme together with our experienced trainers to suit your learning goals.

Keep track of your personal results

You will have your own online learning environment (the hub), where you will complete an intake, evaluation, impact assessment, and explore additional learning subjects. We provide the materials—do you have the discipline?

Dates and Locations

No start dates available...

Practical exercises with specialised trainers

No endless theoretical courses, but directly applicable knowledge and skills. You will learn to take action, by intense practical exercises and apply the received feedback from our experienced trainers. All our trainers have at least 1.000 hours of experience before they are standing in front of a group alone.

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Discover how influential you are.

We will start with an easy question: What's your name? *
Pleasure to meet you, . The result of your test will be sent by e-mail. This way you can always read it again later. You will also receive e-mails with tips to help you become even more influential. You can always unsubscribe from this at any time. Also check our privacy policy at https://influencecompany.com/privacy-statement/. Do you agree? *
Please enter your email adress *

Okay, let's begin! We’re now going to show you 16 statements and you can indicate on a five-point scale how much each one applies to you. Answer as accurately as you can.

1. I enjoy sharing my opinion or point of view *
2. I make clear proposals that address the problem at hand *
3. I easily come up with arguments for both sides in a discussion *
4. I’m well-prepared, and I know what I’m talking about *
5. I clearly indicate to others what I need from them *
6. I honestly tell others what I think of their behaviour *
7. I assertively defend my own boundaries, standards, and values *
8. I am clear about the consequences if someone doesn’t adhere to our agreement *
9. I ask others for their opinion and ideas *
10. I listen to others with an open mind and genuine interest *
11. In a conversation, I actively summarise what the other person has said *
12. I am open about my insecurities and feelings *
13. I tell others what we can achieve together *
14. I look for common interests within a team *
15. With my enthusiasm and optimism, I persuade/convince others of my ideas *
16. I have a clear vision of what I want to achieve in the future *
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Pricing Structure

Course Programme

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Learn more about the In-House possibilities

Curious about what an In-House edition of our Persuasion course could look like for your organization? We would love to explore the possibilities with you. Schedule a free, no-obligation consultation to discuss your needs.